In no time mobile queries will not only get to parity but will surpass desktop queries. It’s the reality (but if you don’t believe me, know that Matt Cutts agrees too!).
Yet, it is shocking to me that so many of us do not have a good understanding of conversion tracking on mobile devices.

It’s rather straightforward, really. [...]

{ 0 comments }

Marketing Attribution: my $0.02 on how to cut your pie

March 28, 2014

Attribution exists because we all want to know how users convert and we all want to understand the value of those conversions. All the sophisticated math and manipulation of data to figure out how to slice your marketing pie most effectively! Not easy.
Attribution has been a part of every C-level conversation I’ve had this year. [...]

Read the full article →

Bid Simulator launches new set of columns to your keywords report tabs

March 20, 2014

Brand new to AdWords: it’s now easier to see bulk keyword-level click and cost estimates from Bid Simulator in the ‘Keyword Tab’.
Just choose the additional columns you’d like to view while in the ‘Keyword’ tab:

Read the full article →

How to troubleshoot AdWords conversion tracking

March 20, 2014

Nothing is worse than being stuck troubleshooting conversion tracking. It is a statement, because, trust me,  it still happens and it is, arguably, even worse than before because conversion tracking options have really evolved over the past couple of years.
In an effort to give you back some of the time you would otherwise completely lose [...]

Read the full article →

What are the different MCC linking limits?

January 13, 2014

I am sure you’ve worked with businesses with very complex MCC structures (I’ve had some where I literally had to draw to understand it and navigate it later). Well, I recently came across the MCC linking limits and wanted to share with you all as I bet you don’t know what they are… And if [...]

Read the full article →

Undo!!! AdWords Change History Gets Revamped. Finally.

December 18, 2013

Let’s admit it: we’ve all been there, frantically figuring out how to quickly undo a thousand changes made in error. Well, let me add to your holiday cheer: undo feature in AdWords is fully launched and available!
So, what does this feature do, exactly?
1) An undo button makes it easy to undo changes made in the [...]

Read the full article →

Non-trivial Modified Broad Match Type Scenarios, anyone?

October 3, 2013

So, a colleague of mine brought this one up a couple of days ago, and I thought that it was an excellent question: simple, yet one that most SEM-ers would not be able to answer with a 100% certainty.
~~~Drumroll!!!~~~
How do you write a modified broad keyword for something like iphone 5S or AdWords 10.2.1?
Well, be [...]

Read the full article →