A Marketer’s Take on Google’s privacy policy changes

by Maria on January 25, 2012

As you may have heard, Google recently announced their largest-ever privacy policy change. Put simply,  more than 60 product-specific policies are consolidated into one document. Who cares? If you are a marketer using Google Products, you should. And here’s why:

1. Google users can no longer remain anonymous (kids, time to stop searching for porn on [...]

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Does GDN have quality score?

January 23, 2012

Does Google’s Display Network have quality score? A valid question when you are a search marketer toe dipping into display.
It seems logical to think that Google’s Display Network (GDN) would follow search logic in terms of quality score, but then you go looking for it, and the only thing you find is “quality score unavailable” [...]

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Cool New AdWords Metric: Ad Group IS

January 19, 2012

AdWords is adding a new and exciting metric to the UI: ad group level Impression Share for Search and Display networks. Not excited? You should be! One example of how you can use this data is to identify high performing ad groups that aren’t capturing the majority of available impressions. So, when is it coming and [...]

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Social Extensions in AdWords: The What & The Why

December 9, 2011

At this point, we’ve all seen the +1 buttons on the ads and many of us have started to wonder about measurement for those Google + Pages (BTW, would love to know what you think is the value of a single +1). However, what most of us probably don’t know is that social extensions need to [...]

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How to Enable Social Extensions in AdWords

December 9, 2011

Looking for more info on Social Extensions – it’s right here: Social Extensions in AdWords: The What & The Why
1. Verify your Google Plus Page (here’s how)
There are a few ways to create social extensions, depending on where you are in your ad creation process. The first step, however, is to be sure that your [...]

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What’s new at Google (June – October 2011)

November 8, 2011

One of my clients was on a medical leave for a good number of months and we went through this exercise of talking new things Google while he was absent. The list ended up so impressive, I just have to share.

So, here’s all things new at Google, if you were on another planet since June [...]

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Drumroll: Google+ Business Pages

November 7, 2011

Yes, Google Plus Business Pages are here and are at the core of why you should check out Google+ Your Business. It is a collection of tools and products that will come in handy if you are in the Google Plus game for the win.
Check out how Starbucks is using theirs:
Not sure what you could do with [...]

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