February 18, 2010
Are you considering switching from a regular standalone AdWords account to an MCC account? Under certain circumstances, it may be a very wise choice. Here are some common scenarios when an MCC is a great way to go (what is an MCC?):
1. You are an AdWords manager with multiple clients.
2. You are a (search) marketing agency.
3. You have a client who has multiple locations.
4. You have a client who has a need for separate invoicing for each of the campaigns within the account.
5. You have a client who has multiple accounts – in this case, you’d be getting an MCC within an MCC.
Of course, there are many other scenarios when it is appropriate to consider switching to an MCC account – as simple as having an account that seems to have outgrown it’s current setup. But whatever your reasoning behind a move to an MCC is, consider all the pros and cons involved in the switch and make sure that it is worth the hassle.
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February 11, 2010
According to the Google Agency newsletter, they are rolling out a new user type in AdWords: email-only.
Email-only users will be eligible to receive system alerts (billing, disapproved ads, etc.) but will not be able to log into accounts directly. To help streamline communications across multiple accounts, multiple email-only users can be added to an individual account, and the same email can be added to multiple accounts. You can invite email-only users in the Access section under your My Account tab in any individual client account.
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