AdWords myth buster: CTR on Search Partners impacts your Quality Score

by Maria on May 31, 2013

I betcha you didn’t know that it does not: click-through rate on search partners has no impact on Quality Score!
It is a common misconception that low CTR on Search Partner sites will hurt your AdWords Quality Score. This is absolutely not true – Search Partner performance is completely separated from Google search performance (and therefore per [...]

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Enhanced campaigns and the long forgotten WAP phones

May 9, 2013

I know, WAP is probably not something you care about. In fact, I am sure some of you don’t even know what it is.
Yet, it’s still out there, especially in the developing countries, so read on to understand how to target WAP phones under enhanced campaigns.
If you’ve read anything about Enhanced campaigns, you know that it targets [...]

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Just launched for AdWords UI: segment SQR by time, network, and device

April 23, 2013

It’s small but can be big if you are doing a lot of SQR analysis.
[drumroll]

As of today (4/23/2013) you can segment your search terms report right in the AdWords UI instead of having to download the report to enable segmentation. And yes, you can now segment based on time, network, and device.

<3

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Facebook Graph Search: my two cents

February 12, 2013

I am guessing that if you are reading this post, you already know what Facebool Graph Search is. And for the 1% that do not, here’s the elevator ride version: it’s a social search tool indexing declared information and actions of 1 billion Facebook users –  from recommendations on places to go and things to [...]

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How to create legacy campaigns in the enhanced AdWords world

February 11, 2013

With the big enhanced campaigns announcement last week, many folks are not ready to move forward to upgrade, just yet. And, thankfully, they don’t have to – just yet.
So here’s how to create legacy campaigns in the enhanced AdWords world.
To create a legacy campaign after enhanced campaigns are enabled in an account, click the “Switch [...]

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Fastest way to learn AdWords for Video? YouTube!

February 11, 2013

I am not a brand marketer, but I really like AdWords for video. C’mon, you can do so much cool stuff with it! But how do you get started? How do you learn it quickly?
A colleague of mine had a brilliant idea: learn it on YouTube. Set some time aside (30 mins is great), get [...]

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AdWords for Video: New & Better Reporting

January 31, 2013

AdWords for video has only been around since last year, and those of you who’ve used it know that it is far from the high standards of regular AdWords when it comes to the UI experience. That said, it is powerful. And the UI and reporting capabilities are getting better!
The reporting, in particular, is finally [...]

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