I am a big fan of automation and scale for AdWords. I think it’s essential that we delegate many of these tasks to algorithms and focus on what really matters, and Dynamic Search Ads (DSA) is a perfect example of how to do this right: with 16% of queries brand new to Google every month, […]


Up close & personal with AdWords Keyword Planner

July 31, 2014

I have come across a number of really interesting keyword planner questions recently and it prompted me to refresh my memory and knowledge of the tool. And let me tell you: it’s changed over the past year! So here are some things worth knowing/noting  if you are a bit rusty on keyword planner: 1. The […]

Read the full article →

Two advanced RLSA strategies that are well worth your time

July 29, 2014

When RLSA first came out as a beta, I was so excited! Finally, an opportunity to audience-target within AdWords. A definitive product success, RLSA is now fully launched and graduated, and the level of complexity is rapidly increasing – bringing in more opportunity to diversify your campaigns and balance out your KPI metrics. Here are […]

Read the full article →

The world after you delete a conversion in AdWords

June 6, 2014

In my many years doing search marketing I’ve never had to delete an active conversion pixel. It’s shocking and funny at the same time because I realized that I am not alone and that there’s literally nothing anywhere on the Internet that describes the do’s and dont’s of deleting conversion pixels. So let me bridge […]

Read the full article →

MCC Scripts!!!

May 14, 2014

A very exciting announcement for AdWords scripts enthusiasts: MCC-level scripts = a fantastic way to manage AdWords at scale through simple JavaScript. Common use cases: make cross-account changes troubleshoot & maintain at scale: locate broken URLs (http://goo.gl/C4AVeu), capped budgets, conflicting negative keywords… you get the idea! create customized reports in HTML, PDF (http://goo.gl/0SVdbm) or Google Spreadsheets […]

Read the full article →

Conversion tracking on mobile devices: too difficult or just poorly taught?

April 11, 2014

In no time mobile queries will not only get to parity but will surpass desktop queries. It’s the reality (but if you don’t believe me, know that Matt Cutts agrees too!). Yet, it is shocking to me that so many of us do not have a good understanding of conversion tracking on mobile devices. It’s rather […]

Read the full article →

Marketing Attribution: my $0.02 on how to cut your pie

March 28, 2014

Attribution exists because we all want to know how users convert and we all want to understand the value of those conversions. All the sophisticated math and manipulation of data to figure out how to slice your marketing pie most effectively! Not easy. Attribution has been a part of every C-level conversation I’ve had this […]

Read the full article →