Acquisio released a few new features lately but really the DoubleClick DART integration is the biggest deal. The DoubleClick integration means that Acquisio can now be used to manage PPC campaigns that were managed and tracked by DART! The integration is not flawless but all URL encoding and data syncing are handled seamlessly.
In addition to the DoubleClick integration, you can now add KPI graphs to your client reports – this feature is only available in English for now, but according to Acquisio a multi-language version will follow shortly. Note: in order to take advantage of this, you must first have access to the KPI tracking module.
Last but not least, double-byte characters are now supported in PDF reports – which is a bigger deal for anybody using hieroglyphs and Acquisio.
