Over the past year, Google Content Network has grown and expanded, as more advertisers were able to get the ROI from it. To help us optimize Content Network campaigns better, Google recently expanded their Optimization University with a series of 6 videos and the Getting Started guide. The guide and videos provide a conceptual walk-through and product demos of major steps in executing a Content Network campaign. Definitely worth watching if you are doing any search engine advertising:
Best practices for Google Content Network – straight from the source
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