If you have anything to do with Google, you should consider listening in this week, as Google has a couple of great webinars coming up this week. Check out for yourself:
Analytics with Avinash Kaushik – Little Changes, Large Results: 5 Things Marketers Can Do Now
May 12 10amPST / 12pmCST / 1pmEST
Analytics Evangelist Avinash Kaushik will discuss the “Top 5 Things Marketers Can Do Now”. You’ll learn how to implement Avinash’s tips for using data-driven insights to guide your marketing message and media strategies immediately. And you’ll walk away knowing how to improve marketing efficiency, drive insights into consumer behavior, and generate greater returns on your marketing investments.
New Data, Tools & Metrics
May 12 11amPST / 1pmCST / 2pmEST
Google is developing tools for reporting, measurement, and optimization that will make media planning, buying, executing, and tracking more transparent. Learn about some of these tools and how to succeed in a landscape where media and consumption are fragmented.
The Role of Search in the Media Mix
May 13 11amPST / 1pmCST / 2pmEST
Uncover best practices for incorporating search into your larger plan. Includes tips on search mobile campaigns.
Targeting Consumers Across the Web
May 14 11amPST / 1pmCST / 2pmEST
Learn about how to use niche destinations, in addition to mass market sites, to reach your target audience. We’ll also highlight how consumers are behaving across the web in order to help you attract the right consumers with the right message at the right time.
Google TV Ads Online: Reaching Viewers Through Multiple Screens
May 14 12pmPST /2pmCST / 3pmEST
While television viewership is still growing, today’s consumer is spending more and more time online. Come learn how to use Google TV Ads Online to reach beyond television and target your audience on both traditional television and online video. Join us to learn more!
You can sign up by visiting http://www.google.com/events/nationalagency/register.html and if you miss a webinar, you can get the recorded version at http://www.google.com/events/nationalagency/resources.html.