There’s hardly a search marketer out there who has not noticed the ad sitelinks on the usual AdWords ads for some advertisers. Well, I’ve noticed it too and have some observations and knowledge of this beta to share. But first off, what are ad sitelinks anyways?
According to Google’s one sheeter, Ad Sitelinks is a new AdWords feature that allows us to extend the value of our existing AdWords ads by providing additional links to deep content within our websites (in simple terms: a way to get more real estate on the SERPs and get hidden, deep pages to shine in top spot). Basically, the ad is allowed to have up to 5 links for the user to choose from: the landing page link and up to four additional destination URLs to provide additional user options and/or make the ad more targeted to a larger audience.
The idea behind this beta is that ad sitelinks will provide additional page options within a site for the user to click on – as long as the advertiser is certain that the links provided are the best answer to the user’s search query.
Now, how do these ads look? The easiest example is eBay (hint: if you wonder about any betas happening, search for ebay across the top three engines and you’ll likely see it right there!):
adwords-ebay-ad-links
