Whether you are a media buyer or an online marketing manager, you know how hard it is to browse your way through Google’s placements, pricing models, and formats. Apparently, Google knows that too – and the agency team has gone an extra step to help us plan, place, extend, and measure our ads in 2010. They created a Media Planner’s Guide, which is available for download here. But here’s a high level overview if you would rather not go through all 48 pages.
Media Planning with Google
Placement Options with Google include DoubleClick rich media, feed placements on the Google Content network, Google TV ads, YouTube homepage ads, Google AdWords, YouTube in-stream ads, Google Content network, YouTube InVideo ads, Google Mobile ads, and YouTube promoted videos.
Google Media Placements
But how do you target these placements most effectively? By including Google’s tools to extend your reach. The tools include Blogger, Google Groups, OpenSocial and Gadgets, Google App Engine, Google Local Business Center, Picasa Web Albums, Google Product Search, Google Maps API, Google Checkout, Google Earth, Google Moderator, YouTube annotations, Google Friend Connect, iGoogle, YouTube APIs.
Google Media Tools
And, of course, don’t forget to measure with Google Analytics, test with Google Website Optimizer, and extend video advertising programs with YouTube Insight.
