Not using an MCC yet? Read this article about the benefits of switching to an MCC account!
My Client Center (MCC) for AdWords has had some nice features added to the interface – particularly, labels, cross-account search, and simplified dashboard buttons.
New MCC Search
Now you can search across all of the accounts in the MCC to find particular keywords and/or phrases. This feature takes the guesswork our of this task as it allows you to navigate and find specific campaigns, ad groups, ads, and keywords.
Here are some additional things you’ll want to keep in mind as you use this new feature:
- You’ll get a maximum of 100 results per search per tab (if there are more than 100 results, the tab will display “(100+)”).
- If there are no search results under a particular tab, you’ll still see the tab, with a “(0)” displayed.
- Under the Account, Campaign, and Ad Group tabs, we’ll return enabled, paused, and deleted entries; for Ads, Keywords, and Placements, we only return entries that are enabled or paused.
- Negative keywords are displayed without a status and have a “-” next to them.
- The Ad Type column includes text, image, mobile, and video.
- Sorting isn’t available in the current version of the feature, but we’re working to make it available in the future.
New MCC Labels
Labels help you organize your accounts into groups and/or mark accounts that require attention. You can identify account priority, activity/inactivity, and so on. And to make this even better, you can filter your dashboard to show accounts with a specific label quickly.
Any labels you create will be visible only to users who log directly into your MCC. Those users can apply and edit your labels, but no one else will be able to see them.
New MCC Simplified dashboard buttons
At long last! The buttons were real tight from all the ongoing changes to the MCC and I am thrilled that Google has reworked the buttons this time around. See for yourself:
Not using an MCC yet? Read this article about the benefits of switching to an MCC account!
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