Google Books Partner Program: a goldmine for publishers and authors (and SEOs!)

November 2, 2011

I am not a writer, but I am a search marketer, and Google’s program for books seems like a great way to promote your title for free. I am talking about the Google Books Partner Program, where you provide either a physical copy of your book or a PDF file to get your title into [...]

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Google Search Partners: Best Practices

November 1, 2011

I find it mind blowing that nobody has written a comprehensive blog post about this, yet based on my research, it is entirely true: across the many credible PPC blogs out there, there are no articles regarding best practices for targeting Google Search Partners.
In an attempt to help those of you who are giving Search Partners a [...]

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How to Measure AdWords Search Partner Performance On a Site-By-Site Basis with Google Analytics

November 1, 2011

Disclaimer: this post assumes you are using Google Analytics (although many other analytics systems will work as well).
There are three steps in the process (you may have already completed some steps, but be sure to check):
1) Conversion tracking and goals.
Action: Define goals and tag the appropriate web pages.
NOTE: You do NOT need to set up a distinct [...]

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All you wanted to know about eCPC but have been afraid to ask

November 1, 2011

I’ve had quite a few conversations regarding the eCPC (enhanced CPC) feature available in AdWords and I am amazed at how very few advertisers are aware of it. So here’s everything you wanted to know about eCPC to decide if it is a good fit with your objectives.

Enhanced CPC is a relatively [...]

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The anatomy of Google Analytics tracking code

November 1, 2011

If you are like me in terms of your technical and coding abilities, you probably code a tiny bit and know how to read HTML. Well, if you are even more like me, you know enough about Google Analytics to be dangerous but not enough to call yourself an expert.
As I am getting a refresher [...]

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How to troubleshoot your AdWords ad delivery

October 20, 2011

Even though I do not know this for a fact, I am pretty certain that ad serving is one of the most common frustrations for the search industry. At least it certainly is for me as I think about all these times when I was sitting there trying to figure out why my ads aren’t [...]

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New in AdWords: Reach & Frequency Report

October 18, 2011

It is easy to believe that reach and frequency are less of a concern for many of AdWords advertisers (especially so if you are not buying your brand terms – BTW< you should!). Yet for those of us who care for these metrics, there’s some excellent news: both metrics are now easily accessible within the [...]

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