http://www.semwisdom.com/blog/switching-to-adwords-mcc-account-benefits-concerns telling you how to setup, manage, measure, and optimize SEM campaigns Wed, 25 Jan 2012 19:00:32 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.semwisdom.com/blog/switching-to-adwords-mcc-account-benefits-concerns/comment-page-1#comment-2307 Multiple Links for AdWords MCC: great for agencies — Search Marketing Wisdom Wed, 23 Mar 2011 16:56:08 +0000 http://www.semwisdom.com/blog/?p=1062#comment-2307 [...] - Why switch to AdWords MCC: http://www.semwisdom.com/blog/switching-to-adwords-mcc-account-benefits-concerns [...] [...] – Why switch to AdWords MCC: http://www.semwisdom.com/blog/switching-to-adwords-mcc-account-benefits-concerns [...]

]]> http://www.semwisdom.com/blog/switching-to-adwords-mcc-account-benefits-concerns/comment-page-1#comment-2186 AdWords MCC Update: We Can Now Pull Reports Using Labels — Search Marketing Wisdom Thu, 17 Feb 2011 18:50:08 +0000 http://www.semwisdom.com/blog/?p=1062#comment-2186 [...] book of business on AdWords, there’s an excellent chance you are a heavy MCC user (See Benefits of switching to an MCC if you are not using it yet) – and will really like the new feature that allows to pull MCC [...] [...] book of business on AdWords, there’s an excellent chance you are a heavy MCC user (See Benefits of switching to an MCC if you are not using it yet) – and will really like the new feature that allows to pull MCC [...]

]]> http://www.semwisdom.com/blog/switching-to-adwords-mcc-account-benefits-concerns/comment-page-1#comment-1353 admin Fri, 19 Feb 2010 20:04:08 +0000 http://www.semwisdom.com/blog/?p=1062#comment-1353 I am about to go through this for one of my clients - and not exactly looking forward to it! Thanks for sharing your experience. I am about to go through this for one of my clients – and not exactly looking forward to it! Thanks for sharing your experience.

]]> http://www.semwisdom.com/blog/switching-to-adwords-mcc-account-benefits-concerns/comment-page-1#comment-1352 misslyndseyp Fri, 19 Feb 2010 19:57:27 +0000 http://www.semwisdom.com/blog/?p=1062#comment-1352 GREAT TACTICAL POST! Went through this last year. You nailed all the pros and cons that we experienced, but in our case it has been worth it a year later. Yes, we lost historical data. Yes, we spent more in the sort term. But long term budgetary control and the ability to report on the different accounts/territories separately, with accuracy, all in one MCC has been well worth the opportunity cost. Loving the result of that hard work 12 mos later. (but man it was a nail biting headache during the process!!!) GREAT TACTICAL POST! Went through this last year. You nailed all the pros and cons that we experienced, but in our case it has been worth it a year later. Yes, we lost historical data. Yes, we spent more in the sort term. But long term budgetary control and the ability to report on the different accounts/territories separately, with accuracy, all in one MCC has been well worth the opportunity cost. Loving the result of that hard work 12 mos later. (but man it was a nail biting headache during the process!!!)

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