Since Ad Planner launched their top 1000 websites, it’s been a fun resource for month-to-month benchmarking and speculating on the trends. Now, with the June 2010 numbers in, have some fun debating the latest trends:
Top 15 Websites in June 2010
1. Latest mobile phone release and its consequences:
- Did you really want that iPhone 4 right at its launch in June? Whether you did or not, many of you visited the Apple site in the month of June and so the 19% increase in unique users should come as no surprise.
- HTC, the maker of several Android phones, cracked the list at 980, perhaps from the recent momentum of launching some new devices this year such as the Droid Incredible and the Evo 4G. (yay!)
- The carriers benefited as well with att.com and sprint.com experiencing a 20% and 21% increase in site users respectively.
- An interesting trend was the decline in the number of unique users to Nokia (-12%) and Blackberry (-16%).
2. It’s vacation time! The interest in travel sites was evident by the increase in unique users to the following sites:
- kayak.com (+22%)
- booking.com (+15%)
- travelocity.com (+12%)
- marriott.com (+12%)
- hilton.com (+14%)
- hotels.com (+11%)
3. World Cup:
- June was a banner month for Spain as it led up to this month’s big World Cup win and Spaniard Albert Contador winning the Tour de France. Marca.com was a winner too with a 79% increase in unique users from the month before.
- The World Cup didn’t go unnoticed either in the United States as espn.go.com saw a 48% rise in June. And won’t it will be interesting to see where ESPN falls in the July Ad Planner 1000 thanks to some stateside craze of our own named Lebron James?
- In May goal.com jumped 21% in the Ad Planner 1000 rankings and the momentum didn’t stop in June when the site enjoyed a 40% rise in unique users.
Want more? Read the original post on DoubleClick’s blog.
